Reality TV

Remember " The Blair Witch Project," a little 1999 horror film of amateur footage shot in real time? It had no studio actors, no studio script, so studio cameras, and (you guessed it) no studio money.

The initial outlay was around $25,000 with about another $450,000 needed for mainstream release; the gross was well over $300,000,000.

Who did "The Blair Witch Project" frighten the most? The motion picture industry. It taught what even they didn't know at the time: the scariest thing about a horror movie is the audience. Enter reality TV...